Selected Articles by Woody Bendle
My most recent articles
Innovation
- An Innovation Lesson From The Brady Bunch - COVID'S Silver Lining
- Make Ideas Happen - The Role of Innovation Strategy
- Six Techniques to Sharpen and Expand Your Innovation Instincts
- Classroom Disruption: COVID-19's Impact on Youth and Education - And the Need for Innovation
- Innovate by Design
- The Innovative Leader's Mindset
- Be Prepared: Your Post COVID-19 Innovation Journey will have Obtacles
- Digital Transformation - Now is the time
- Continuous Innovation and Continuous Improvement
- Chasing Cool Ideas vs. Solving Consumer Needs
- Continuous Innovation for Higher Education
- Innovating the Retail Shopper Experience - Part 1
- Innovating the Retail Shopper Experience - Part 2
- New Product Innovation Strategy – Go Opposite
- Innovation Success Through Planning, Preparation, and Organization
- Innovation – 5 Questions to Ignite Your Innovative Curiosity
- Innovation – Applying the 5 Innovative Curiosity Questions
- Think You’ve Got Challenges? Creative Innovation with Salt
- Innovation Process – 5 Components of Innovation Preparedness
- Recycling Customer Feedback Program Data for Innovation
- Batter Up! Ten Moneyball-Inspired Innovation Roles
- Five Innovation Lessons from Improv Comedy
Customer Centricity / Customer Experience
- Customer Experience - The Downside of Getting it "Almost Right"
- Do we have an employee appreciation crisis?
- Customer-Centricity: Does your brand's future depend on it?
- Seek Customer-Centric Win-Win-Win Innovations
- Customer Centricity and Growth
- In times of crisis, the world can use more empathetic, customer-centric Brands
- The Universal Purpose of Business
- Customer Service Experience Innovation – Your Big Opportunity
- Exceptional Customer Experience – Six Steps to Achieving One
Creativity / Creative Thinking / Strategic Thinking
- The Demand for more Curiosity, Creativity and Innovation
- Stupid Question? A Call for Asking More Stupid Questions
- Three Requirements for Successful Business Transformation
- Is your Organization Best-In-Class?
- Hit through the ball - Is your organization prepared for our "new normal"?
- Creative Thinking Exercise for Extreme Innovation
- Creative Thinking Exercise - That's Just the Way It Is
- Creative Thinking Exercise - SCAMPER around KC
- Creative Thinking Exercise – Scooby Doo and Friends Bust a Creative Block
Brands / Branding / Brand Strategy
- 8 Steps for Realigning Your Brand
- 8 Questions to Determine if your Brand Needs a Realignment
- The Impact of Great Packaging Design
- Your brand is in the mind of the beholder
- Brand Strategy: When Good Enough is not Good Enough
- A Strategic Brand Planning Tool
- Now is the time for your Brand to go Above and Beyond
- Helpful is the new cool!
Potpourri / Business / Strategy / Insights
- 23 COVID-ERA Strategic Planning Questions
- Loyalty 2.0 in the Post COVID-19 Era
- Demand Generation? It's Just Business...
- Turn Your Data Into Dollars!
- What happend to Payless?
- Communications planning for "not normal"
- Space in the Post COVID-19 World
- 7 More Business Strategy Questions
- Strategic Insight - Much Ado about Big Data Analytics
- Performance Metrics - What Gets Measured?
- Strategic Insight – The Real Big Data Dilemma – Monetization
- Super Bowl Advertising – Relationship and Creativity Scores
- Productivity Tool – Creating Content with Voice-to-Text
- Visual Thinking: Better Ways to Think about Calorie Data
- You Just Might be a Thought Leader...
- An Innovation Rant about "Best Practices"