$125MM Annual Revenues
Developed and implemented new CRM capabilities and direct mail / eMail marketing programs for a global multi-unit / omni-channel retailer (Payless) that grew to become 5% of annual revenues
$50MM Annual Revenues
Created and scaled an innovative partnership marketing / shared-mail program (Blockbuster Partner Pack) that leveraged the global customer database on behalf of business partners (e.g., AOL, DirecTV, Coke, Time Inc., M&M Mars)
100% Revenue Increase - 2 yrs
Turned around a stagnant eCommerce business (payless.com)- doubling revenues and achieving profitability within two years by breaking down organizational silos, improving digital customer experience and overhauling site functionality
Reversed Negative Business Trend - 1 yr
Reversed a four-year downward trend in new college savings account starts and total account funding in one year by rebuilding the website, focusing on SEO and shifting marketing investment to measurable digital tactics while holding annual marketing budget flat
$130MM Acceleration in New Store Revenues
Developed and implemented a predictive anlalytic real estate site selection system that improved new store success rate by more than 30%, reduced payback to under three years, and provided the confidence to accelerate new store openings by 66%
$86MM Profit Improvement
Developed and implemented two custom predictive anlaytic decision support solutions that leveraged customer transactional and demographic data, and optimized product allocation / assortment and pricing, resulting in fewer stock outs, increased inventory turns and improved GMROI
$14MM Sales Improvement
Optimized marketing mix of a $125MM annual marketing budget with a propietary Marketing Mix Model that delivered an incremental $14MM in annual sales on fixed investment by shifting spend to digital channels and reducing investment in FSIs and Print
MarTech Stack Replatform
Replatformed and upgraded an enterprise Marketing Technology stack – under budget and ahead of schedule. Streamlined technology footprint, reduced annual cost of ownership and significantly improved customer identification, engagement and effectiveness of the marketing team
Product Innovation
Accelerated the launch and success rate of new, award-winning, footwear and apparel lines and technologies for Sperry Top Sider, Saucony and Stride Rite, by creating and leading the firm’s Insight and Innovation center of excellence (COE) and pioneered the i3 Continuous Innovation Process
Process Innovation
Significantly reduced the duration of manufacturing defects and product returns by creating a customer-centric product satisfaction feedback program
Lean Six Sigma
Created curriculum and instructed advanced statistical methods for Lean-Six-Sigma Black Belt course
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Woody Bendle
I Turn Data Into Dollars
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