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Selected Professional Accomplishments

Space

Customer Relationship Marketing (CRM) / Loyalty Marketing

$125MM Annual Revenues

Developed and implemented new CRM capabilities and direct mail / eMail marketing programs for a global multi-unit / omni-channel retailer (Payless) that grew to become 5% of annual revenues

$50MM Annual Revenues

Created and scaled an innovative partnership marketing / shared-mail program (Blockbuster Partner Pack) that leveraged the global customer database on behalf of business partners (e.g., AOL, DirecTV, Coke, Time Inc., M&M Mars)

Business Turnarounds

100% Revenue Increase - 2 yrs

Turned around a stagnant eCommerce business (payless.com)- doubling revenues and achieving profitability within two years by breaking down organizational silos, improving digital customer experience and overhauling site functionality

Reversed Negative Business Trend - 1 yr

Reversed a four-year downward trend in new college savings account starts and total account funding in one year by rebuilding the website, focusing on SEO and shifting marketing investment to measurable digital tactics while holding annual marketing budget flat

Analytics & Digital Transformation

$130MM Acceleration in New Store Revenues

Developed and implemented a predictive anlalytic real estate site selection system that improved new store success rate by more than 30%, reduced payback to under three years, and provided the confidence to accelerate new store openings by 66%

$86MM Profit Improvement

Developed and implemented two custom predictive anlaytic decision support solutions that leveraged customer transactional and demographic data, and optimized product allocation / assortment and pricing, resulting in fewer stock outs, increased inventory turns and improved GMROI

$14MM Sales Improvement

Optimized marketing mix of a $125MM annual marketing budget with a propietary Marketing Mix Model that delivered an incremental $14MM in annual sales on fixed investment by shifting spend to digital channels and reducing investment in FSIs and Print

MarTech Stack Replatform

Replatformed and upgraded an enterprise Marketing Technology stack – under budget and ahead of schedule. Streamlined technology footprint, reduced annual cost of ownership and significantly improved customer identification, engagement and effectiveness of the marketing team

Innovation / Continuous Improvement

Product Innovation

Accelerated the launch and success rate of new, award-winning, footwear and apparel lines and technologies for Sperry Top Sider, Saucony and Stride Rite, by creating and leading the firm’s Insight and Innovation center of excellence (COE) and pioneered the i3 Continuous Innovation Process

Process Innovation

Significantly reduced the duration of manufacturing defects and product returns by creating a customer-centric product satisfaction feedback program

Lean Six Sigma

Created curriculum and instructed advanced statistical methods for Lean-Six-Sigma Black Belt course (click on image to download slides)

Woody Bendle

I Turn Data Into Dollars
Interested in learning more about any of these results?

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+1 913 558 3229
Copyright © 2023 - Bradley J. (Woody) Bendle - All Rights Reserved

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